Mind the keyframes

I did my practical training with Squeezed Media in London, UK. They are an animation and video production company in central London, with a diverse client base featuring several well-known international brands, some of which I also got to work with.

An illustration of mine in the office kitchen

The five months went incredibly fast and the experience was more than valuable. I helped animating 2D explainers, created some animation assets for use in projects, made small animations for the company’s social media, carved a pumpkin, and studied new softwares in the spare time. With a solid knowledge of animation already, I dived deeper into the world of motion design and learned to apply animation principles in motion graphics work. To sum up the time with Squeezed Media it was only fitting to make a small animation:

Moreover, I got to see how a well functioning creative company works in the UK and noticed some cultural differences too. “Friday beers” is a very common thing on the island which feels a bit strange to a Finn. I learned some new English phrases too. For example, the correct answer to ‘thank you’ is “that’s all right”. Very rarely does one hear ‘you’re welcome’ like they taught in school.

A strange concept to a Finn, having to travel for an hour to see a forest. Picture from Epping Forest.

The UK has some other interesting features too from a foreigner’s perspective, and especially London is overwhelming to someone coming from a small town. As the center of the world – at least historically – it’s incredibly diverse. British cuisine may not be the most famous aside from their fish and chips and I believe they might not even realize it themselves but avocado has totally taken over the island as a work of mine demonstrates:

Traffic in the UK is very smooth and easy. One only has to know from which platform the train departs (it’s usually not announced in advance), some buses have a special smart card to pay for the journey, in some one can pay by debit/credit card, some take cash only, some have change and some only accept exact fares – simple. Of course they drive on the wrong side, but to make that easier there are signs on the road telling pedestrians which way to look.

All in all, Squeezed Media gave me a strong professional skillset and experience for the UK market, and as a result I will keep minding the gap and exploring the island further.

Above a small animation I made for World Kindness Day.

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